What Is an Activity Booking Software? (Explained in 2 Minutes)

Photo of a female travel professionals wearing glasses.

In a previous post, we spoke about the importance of using Social Media tools like Instagram to complement your marketing efforts and increase your bookings. In this article, we will focus on something even more substantial. What is an “Activity Booking Software”, and how using one can help enhance your business.

What is an activity booking software and how can it help your business?

One of the best ways to explain something is to describe what it can do. So, in a nutshell, an activity booking software is an online platform that can help you:

  • Sell the activities you offer through your website.
  • Communicate automatically with all parties involved in an experience.
  • Monitor the performance of the activities and make better decisions.

It’s ideal for travel professionals in all sectors of tourism, especially hoteliers, activity providers, and travel advisors.

Let’s look at each one of the key aspects mentioned above, and examine how an activity booking software can help you take your business to the next level.

Sell the activities you offer through your website

This might seem pretty obvious for some, but it certainly isn’t.

Flyers, print catalogs, and brochures were the main form of promoting experiences for decades, until the digital age and the rise of the internet came along and changed it all.

Travelers are nowadays consuming content mostly through online mediums, slowly abandoning traditional forms like print. Yet, a lot of hotels and activity providers still use exclusively traditional marketing efforts to promote the experiences they offer.

So, one of the fundamental ways that an activity booking software can help your business is by teleporting it into the future. Sounds too much? What this basically means is that it allows you to promote and sell your activities through the preferred medium of the digital era. The internet.

Person booking activities through his laptop.
Photo by Negative Space from Pexels

By showcasing all of your wonderful experiences through your website, your customers can get informed, psyched, and book the activities they want with the click of a button. It’s that simple.

Monitor the performance of your activities and make better decisions

As a travel professional it’s necessary to have the right data and in the right form, to guide your decisions.

Photo by fauxels from Pexels

With an activity booking software, you can see a breakdown of your activity booking allocations, revenue, and expenses, helping you better organize your selling methods and empowering your decision making.

You can check the performance of your experiences at any time, from every device, allowing you to track everything even while you are on the go.

Communicate automatically with all parties involved in an experience

Communication between numerous different parties can be hard. Very hard.

An activity booking software will help you ease that pain by allowing you to communicate automatically with all parties involved in the activities you offer.

How? You can send automated emails or SMS to your suppliers, and customers. So the first can get notified about new bookings and the second can get helpful information about their upcoming experiences.

Photo by fauxels from Pexels

Forget waiting by the phone to receive a confirmation for your booking. Everything can now be done instantaneously through the platform.

Still don’t believe that an activity booking software can teleport your business to the future?


To take advantage of all these benefits it’s necessary to have a powerful activity booking software. One that can be tailored to your needs and act as an ally, helping you further enthuse your guests.

Click the button below to schedule a free demo with our team and find out how Triparound can help you achieve all that and much more.